In our post “To Blog or Not to Blog“, we raised that blogging can be an effective way of boosting your SEO, and in this article, we are going to discuss this in more detail.
When it comes to Search Engine Optimisation (SEO), there is no magic formula to increase your ranking, but there are some known techniques you can use to increase the likelihood of getting a half decent organic ranking.
At the end of the day, relevance is the cornerstone of SEO. Your website needs to contain information to keywords that someone may put into a Google search query. In other words – Keywords are Key (not pardoning the pun). Gone though are the days of padding out your web site with a page of “hidden” text that simply repeats the keywords that you imagine your desired visitors may search for – Google’s bots are way too smart to fall for that little old hat trick. Nowadays we need to maintain authentic relevant keywords and information, and one way to do this is through building a well written blog.
The key concept here is that in addition to your static web pages, every post you create in your blog becomes a new page within your site, and each of these pages, if the content is well written, can contribute to improving your ranking.
First of all, consider what your visitors may search for. Let’s say your area of business is Web Design (a nice easy one for us to write about). Obvious search terms would be “Web Design”. But this is ever so broad. Perhaps then think of your service area – so for us: “Web Design Aberdeen, London, Sydney, Brisbane, Thailand”. Furthermore, you could consider even more specific terms like “Custom Web Design” and then “WordPress Web Design and Hosting”. You see – we’re now coming up with a list of keywords that may be searched for. With a list of around 20-30 combinations, you are ready to start writing.
In your posts, don’t try “too hard” to pad them out with your keywords. Instead, just write naturally on the topics that are relevant to your business, being mindful of the keyword list you came up with. Try to simply insert them where they fit with ease. Where practical, your opening sentence should contain your business and keywords such as “At Mayner Digital, we’re passionate about Web Design, Web Development and Web Hosting. In servicing Aberdeen, London, Sydney, Brisbane and Thailand, it’s always a pleasure to bring you a new informative article”. As you can see, we did not start this post with such an opening, but that is namely because we are not actively seeking to blog for SEO here – but if YOU are, then that suggestion will serve you well.
Another thing with blogs is that you can add tags. In this case, you can bet your bottom dollar that we are using tags that include the keywords mentioned above and more (feel free to check the tags below). The tags are used internally within your site for navigation and search purposes, but are also detected by the Google bots, and so long as they are relevant to the text in the article, will also improve your SEO. Don’t waste your tags if you’re looking to improve your SEO by blogging.
The content should be relevant and informative. The Google bots are smart enough to work this out all on their own. Just write authentically on the topics that are relevant to your business. In our case, this very article is relevant as SEO is a component of our services in IT Consulting, Web Design and Web Development (you see what just happened there? We just wrote three key search phrases in the course of this very article).
This is another area of importance. It can actually be perceived as a negative thing if you have a poorly maintained blog where the most recent article was written over a year ago. Ideally, there should be a new post at least once per week. Whilst it can feel a little hopeless in the beginning when you only have the one post, don’t give up – just be consistent. If you take the couple of hours per week to write SOMETHING (relevant), then in one year, you will already have a whopping FIFTY TWO posts!
Blogging can be very beneficial to your SEO and subsequent ranking in Google searches. If you compile a list of keywords, tags, and write consistent and relevant content, you can improve your rankings with your blog. It won’t happen overnight, but it will happen.
Contact Mayner Digital today for help with your SEO needs!
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